Our vision is to be Australia’s most creative and influential digital agency. The creative and business success that we drive for our clients is underpinned by our passion to deliver the best Strategy, Creativity, and Technology for our clients business’ and brands.

It’s impossible to tell you about ourselves without mentioning our founder Bill Bernbach (the B in Tribal DDB). Although Bill created DDB in 1949 long before digital advertising agencies existed, much of what he believed in and said holds as much relevance to us today as it did then.

So what are we like to work with? We’re passionate! We live and breathe digital, we love to be inspired by great work that we and others in the industry produce. We strive to bring award winning creative to life using innovative and new technologies that have a positive and measurable impact on our clients business.

And it would be remiss of us not to say a little something about the beautiful city that we live in, Melbourne is one of the most creative cities in the world, we’re reminded everyday of how lucky we are to live and work in such an amazing inspiring city. And Tribal DDB’ers make the most of every minute of their time away from the office, we spend available weeknights laneway hopping, on a rooftop, at a live gig or show somewhere in our beautiful city.

Tribal DDB Melbourne is a full service digital agency, our work is proof that we are just as comfortable creating a eCommerce application on iPad or a mass consumer engagement campaign on Facebook.

We have experience delivering a wide range of digital solutions, from mobile, tablet and smart phone applications to custom social networks, online advertising and CRM campaigns, we can also build you a killer corporate website if that’s what you’re after as well, but we’ll probably give you a whole bunch of advice around how you can deliver traffic to it, where it fits with your online marketing strategy and aligns with your brand, oh, and how to read the data that we get from it.

Strategy

Tribal DDB has a dedicated digital strategy team consisting of two strategists and a researcher. Sitting within the broader DDB strategic planning department, this team offers our clients specialised knowledge of online, social, mobile, content and engagement while also being able to leverage broader consumer insights and brand planning expertise from those sitting beside them.

Our approach to digital strategy utilises a variety of strategic planning tools, some born out of rigorously proven DDB Group tools, others developed specifically for the challenges inherent in a new media landscape. These tools allow us to get to the heart of our clients problems, identify a way forward and deliver relevant, innovative and impactful solutions.

Creative

• We do things differently in Melbourne, we think differently.
• Sometimes in order to go right we go left first.
• We are analytical and strategic, passionate and creative and love both parts of our brain, equally.
• We constantly draw inspiration from Melbourne's rich cultural heritage of theatre, music, art, literature and unique blend of people.
• We use these elements to develop insightful, creative solutions.

We look to the future.

Our creative team is split into three specialties

1. Concept
2. Craft
3. Usability

So we have people who love coming up with creative ideas and doing awesome concepts, people who are obsessed with beautiful design in our craft team and lets not forget our hardcore UX dudes that are fanatical about user experience doing your user journey design and conceptual wireframes.

Technology

Our founder Bill Bernbach said “Adapt your techniques to an idea, not an idea to a technique”. Bill recognised all the way back in the 1950s that the idea is what is important not the “technique” or the technology. We see our role as using technology to bring an idea to life.

Our technology team is split into 2 specialist streams:

1. Front End Developers. Our front end developers pride themselves with creating award winning best in class websites that are useable and accessible across multiple platforms and browsers using appropriate technologies such as HTML 4/5, CSS, jQuery.

2. Back End Developers. Our software development team is made up of specialist .Net and mobile developers including Android, iOS and Windows. Tribal DDB is also a fully accredited Sitecore partner.

Our team has extensive experience developing enterprise Sitecore solutions and multi-platform mobile applications using various technologies, patterns and rapid prototyping which enables us to use technology to bring the most innovative creative ideas to life.

Producers

We have a dedicated team of digital producers who we assign to our clients business or project. This way our clients work with a producer that truly understands their business and the project better than anyone else involved.

Our producers are digital natives, who live and breathe all things digital. Every producer at Tribal DDB has a passion for planning, project management, for strategic thinking, a love for communicating ideas, overseeing creative perfectionism, and consistently looking at ways to innovate to exceed the expectations of our clients.

The producer also manages business critical deadlines, overseas quality control, testing procedures and protocols.

All sharing a common goal of delivering world-class digital solutions flawlessly for our clients.

Tribal and Sitecore

• Tribal DDB are certified Sitecore Partners with extensive experience and a creative marketing mindset, specialising in integration with third party systems, leveraging Sitecore DMS and installations that utilise the full suite of Sitecore features.
• We have a team of Certified Sitecore Developers who were amongst the earliest adopters of the Sitecore in the Asia Pacific region.
• Tribal DDB offers global Sitecore development from a full time in-house team, who have worked with Sitecore since 2007.
• We are very passionate about quality Sitecore installations that utilise, we find often undervalued, relevant features for marketers and Sitecore users, including but not limited to:
  • Content management via the web editor
  • Publishing workflows
  • Content versioning
  • Device rendering/mobile
  • Forms creation with Web Forms for Marketers
  • Social Channel Management
  • Accessibility and SEO tools
  • DMS (Digital Marketing System)
• Sitecore DMS features we promote
  • Personalised content
  • Automated and engagement planning
  • A/B testing
  • Campaign management/email campaign management
  • Real time analytics/reporting

• As creativity is the cornerstone of Tribal DDB's business philosophy, we believe we are one of the best placed Sitecore partners to leverage the marketing power of Sitcore and Sitecore DMS to deliver a creative solution that achieves our clients communication and business objectives.

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